Agency: Ogilvy (2011)
What was the brief?
To tell people that The Hindu was a quality newspaper that contained quality news. That it was a paper with varied, in-depth content.
To tell people that The Hindu was a quality newspaper that contained quality news. That it was a paper with varied, in-depth content.
What did we do?
The idea was about telling consumers that The Hindu covered a single story from multiple angles. So sports fans, movie buffs, music buffs and finance guys, all had something to take out from it. A newspaper for every mind, satisfying the needs of a varied audience.
The idea was about telling consumers that The Hindu covered a single story from multiple angles. So sports fans, movie buffs, music buffs and finance guys, all had something to take out from it. A newspaper for every mind, satisfying the needs of a varied audience.
