HP TouchSmart Computers Promotion
Integrated multi-media campaign targeting New York City
Integrated multi-media campaign targeting New York City
HP wanted to make a big splash in New York City with the introduction of their new touch screen computers.
Our strategy was to drive awareness and retail traffic via a multi-tiered event launchingHP’s TouchSmart line.
The results were a hands-on experience that left the consumer in awe.
Award:
Event Marketer Magazine's Ex Award - Gold
Our strategy was to drive awareness and retail traffic via a multi-tiered event launchingHP’s TouchSmart line.
The results were a hands-on experience that left the consumer in awe.
Award:
Event Marketer Magazine's Ex Award - Gold