Touching the Future with HP
HP TouchSmart Computers Promotion
Integrated multi-media campaign targeting New York City
HP wanted to make a big splash in New York City with the introduction of their new touch screen computers.
Our strategy was to drive awareness and retail traffic via a multi-tiered event launchingHP’s TouchSmart line.
The results were a hands-on experience that left the consumer in awe.

Award:
Event Marketer Magazine's Ex Award - Gold


Three-tier billboard and bus wrap in Times Square.
Post-show hand out driving to retail stores.
Hands-on game for use at retail radio remotes.
Touching the Future with HP
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Touching the Future with HP

Promotional event for HP computers.
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