TASK
Show Deichmann spring/summer shoe collection with brand’s ambassador pop star Margaret.
Media: TV, digital, print, OOH.
IDEA
Deichmann is a shoe store offering a wide range of shoes. Different styles, prices, comfortable, elegant and sport. Let’s show that Deichmann has shoes for any occasion through a pop art video clip.
TVC
DIGITAL
In order to highlight the idea that Deichmann has shoes for any occasion, we invited people to help Margaret choose a pair of shoes for a specific occasion. In order to do that, users needed to go to the landing page, look at the gifs showing Margret in three different pair of shoes, choose one, write why this specific pair fits the occasion and send the form. The main prize was a shopping trip to London. Additionally prizes consisted of Deichmann shoes.
15s video
A short film promoted the contest on social media. Margaret poses showing off the shoes, informs about the occasion, and invites users to take part in the activation.
WWW
DISPLAY AND RICH MEDIA
FACEBOOK
INSTAGRAM
