The logo should be the core values ​​of the organization radiate. It should be informative, not just decorative.

02 distinctive
Original and distinctive. The logo should be a clear signal about the identity of thebroadcasting organization to customers, employees and shareholders. The logo must be unique.

03 permanent / timeless
The logo should be durable, timeless, yet fitting into the zeitgeist. Characterizing for a trendy, fashion-sensitive logo is that at a given moment 'in fashion'.

04 international
The world is shrinking and the global man. The logo must meet international standardsin the field of design.

05 future
The logo must be applicable in all types of media. Web, animation, the display on a mobile phone.

06 mini / maxi size
The logo should be applicable to both large and small sizes. Of displays andbillboards to business cards and websites.

07 black / white
The logo should be in both color and black and white clear and legible. For example, in a fax or newspaper.