The beauty of vivid India is in India's languages, religions, dance, music, architecture, traditions, vicinity, food, and customs differ from place to place within the country. The Indian culture, often labelled as an amalgamation of several cultures, spans across the Indian subcontinent and has been influenced by a history that is several millennia old. Many elements of India's diverse cultures, such as Indian traditions, Indian philosophy and Indian arts, have had a profound impact across the world.
THE BRAND
"Vivid India" is a unique stationery brand that brings to you an amalgamation of traditional art, vicinity and culture of vivid states of India. Individual products capture the essence of Indian ethos. Deriving a color scheme from the history and tradition of every state, this brand makes sure that every state has its own unique identity. The brand caters to young creatives, young professionals and any creative individual who appreciates the traditional arts our country has to offer.
BRAND PHILOSOPHY
The stationery brand, Vivid India is a venture into making high quality, hand crafted products designed to state your creative needs. Keeping in mind the beauty of cultural diversity of Indian states, the products have incorporated a contemporary yet modern design. The distinct branding and packaging style also speaks of the standards maintained for the products to deliver the best to the users. We ensure that each product catches the essence of vivid states of India and also, educates and inspires the user from a traditional yet contemporary Indian perspective.
IDENTITY EXPLORATIONS
FINAL IDENTITY
BRAND PRODUCTS
Studying particular states in India, based on each state's culture, traditions and art, the brand derives a color palette and a motif related to each state. The color palette of each state consists of 5 unique colors to be used in motifs and an illustration of an animal or a bird, that is a symbol of that perticular state or related to it in any way. We have picked 5 culturally rich states to showcase our idea and work, which are Gujarat, Rajashtan, Maharashtra, Odisha & Manipur.
