The All-new Audi R8

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The All-new Audi R8

The new Audi R8 is an intense sports car. It pushes the human body to the extreme.

In fact, it test drives the driver. To bring this thought to life, we measured the heart rate, oxygen intake and pupil dilation of drivers as they put the R8 through it's paces around a race track.

The new Audi R8 is an intense sports car. It pushes the human body to the extreme.

In fact, it test drives the driver.

To bring this thought to life, we measured the heart rate and pupil dilation of drivers as they put the R8 through it's paces around a race track.

We then commissioned world famous artists Onishi Yasuaki and Sebastien Preschoux to turn the data into stunning, physical art installations for a series of press, outdoor and digital executions.