The Enimal's File
DNAD Newblood Brief - WWF/ 2016
 
Your voice can save their lives.
 
“Enimals” refers to Endangered Animals.
 
The Enimal’s File is a campaign focuses on conservation of endangered animals, which is one of the most concerning issues of WWF.
 
This campaign has 3 main benefits to WWF members and non-members.
1. Having a great opportunity to get involved in conservation activities.
2. Knowing and understanding clearly what they are helping.
3. Making practical actions to help instead of just giving money.
The Posters
 
The posters demonstrate the negative effects human brought to endangered animals. The slogan “Your voice can save their lives.” and the impactful illustration can definitely catch audiences awareness to the problem.
The Zines
 
Never underestimate how effective a zine could be.

Knowing more about the enimals is the first & the most important step to tackle the endangered problem.
Each zine introduces one enimal, content includes the profile of the enimals, the body parts, their locations and habitats, fun facts, threat to the enimals, ways to save them, etc. I used attractive illustration to tell information and data which audiences feel bored. Members can receive one every month.
The Postcards

Non-members can receive a postcard-of-the-month once they join the campaign. They can scan the QR code on the back side of the postcards and read some parts of the zines. This can attract them to join WWF membership, as well as catching their attention towards the problem.
The E-zine
Your voice can save the lives.
Let's do something for them!
 
Thank You!
The Enimal's File
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The Enimal's File

A conservation campaign of endangered animals.
9
159
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Published:

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