DL Fold Brochure + Poster: Tourism Gold Coast
Design Synopsis
Tasked with designing a promotional direct mail brochure and a poster for Tourism Queensland’s Gold Coast division; three key parameters were considered during this design process.
 
Firstly, the client; Tourism Queensland is a well established brand with specific design requirements for all of there corporate branding and promotional material. It was therefore imperative that were possible, these requirements be meet within this design. Specifically, the typefaces Sansation and Alive stipulated by Tourism Queensland were used exclusively for both the brochure and poster designs.

Additionally, the market and environment within which the final product will be used / displayed was considered. Referring specifically to the brochure, the tourism industry is already flooded with booklets, leaflets, and brochures all promoting picturesque beaches and pristine landscapes. To make the product successful, this design must stand out from the crowd and promote the Gold Coast over every other holiday destination. To achieve this, the design choice was made that this design will incorporate dark colours, strong imagery, and big bold fonts; catering to the target audience of young adults, looking for an exciting night life and club atmosphere.
Brochure Initial Wireframes
Brochure Outside Design
Brochure Inside Design
Brochure Mockup
Poster Initial Wireframes
Poster Design
Poster Mockup
This work is not offically endorsed by Tourism Queensland, and was created for assessment purposes at TAFE Gold Coast.
 
Visit Gold Coast can be found at: visitgoldcoast.com
DL Fold Brochure + Poster: Tourism Gold Coast
6
94
2
Published:

DL Fold Brochure + Poster: Tourism Gold Coast

DL Fold and Poster for Tourism Gold Coast
6
94
2
Published:

Tools

Creative Fields