Breakfast Game - Egg package design
Package Design, Art Direction, Graphic Design, Photography, Publication | Oct – Dec 2015
This is a design project which consists of three parts: package design, still-life photography and advertisement campaign. All parts aim at promoting the newly designed egg package design – promotes and emphasising the importance of having breakfast, together with the new package.
Design Concept | package design
“Breakfast game” is a egg package design which can be put on the dining table and encourage people to have breakfast every morning. People can spin the box and choose the door of egg that they would like to have on that morning, and cook the egg with the corresponding food that was labeled on the door of the box, such as beans, waffle and milk etc. The shapes of the doors and handles are in an egg shape in order to coherent with the egg packaging and also increate its playfulness.