The Hyperloop is a conceptual high-speed transportation system originally put forward by Elon Musk, incorporating reduced-pressure tubes in which pressurized capsules ride on an air cushion driven by linear induction motors and air compressors. This new technology will allow the pods to reach an average speed of around 600 mph, with a top speed of 760 mph.
Hyperloop technology has been explicitly open-sourced by Musk and SpaceX, and others have been encouraged to take the ideas and further develop them. To that end, several companies have been formed, and dozens of interdisciplinary student-led teams are working to advance the technology.
Designs for test tracks and capsules are currently being developed, with construction of a full-scale prototype (8 km) track scheduled to start in the summer of 2016.
The Logo
The Final design was crafted to resemble two points coming together and express the idea of getting from A to B quickly and easily. A light blue gradient was added to reflect the eco-friendly, air pressure system the Hyperloop uses.
Brand Guidelines
A brand guidelines booklet has been created to make sure the logo, type and image were all used consistently across all platforms. The logo has been designed to be responsive for diverse usability.
Colour :
The gradient is what we use on most information connected to Hyperloop as this is a friendly, professional and bold colour that we feel that goes along with the brand.
We thought about using elements of green within the brand but did not want green-wash the brand and give it the stereotypical green “eco” colour.
Typography
It was clear the brand needed a strong and bold typeface. Montserrat Bold was chosen to acheive this for the Logo type, headers. This was then paired with Avenir for body copy. Calluna Regular was then selected as a alternate for any large pieces of body copy due to its' increased readability.
Credits :
Design : Joseph Auckland / Declan Bell / Elliott Brodowski / James Holt / Ashley Woodrow-Smith
