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    Idea and concept development, creative direction of the campaign.
Idea - The period isn't tabu
Despite we call our times as modern and open minded, there are still things we don't talk about or we feel ashamed for. For women, and girls especially, it's very often their period. But why? It's natural and all of them have it. So we decided to encourage girls to talk about it, to make fun of it. We gave them several tools to support the statement The period isn't tabu - microsite, where they coould design a tampon, song on youtube performed by Czech well known singer, blog and Facebook page. 
Music Video