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Facebook contest for our client, eyeD, where we invited Horse owners to submit a close-up picture of their horse along with a 600 character-or-le… Read More
Facebook contest for our client, eyeD, where we invited Horse owners to submit a close-up picture of their horse along with a 600 character-or-less essay on how and why their horse is unique. Read Less
Published:
eyeD™ One-of-a-Kind Equine Facebook Contest

My Roles:
Strategy, Planning, Art Direction, Architecture

Project Description:
Horse owners were invited to submit a close-up picture of their horse along with a 600 character-or-less essay on how and why their horse is unique. The grand prize winner received a digital camera and 8 finalist received an eyeD™ branded bridle. 

The contest ran for a month, and received over 200 entries, and gained more than 6000 fans on their Facebook page. 
Entry Page. 
Horse gallery prior to the 8 finalist selections.
Voting opened to 8 finalists.
Horse detail page where users and read the stories, and have conversations. We limited voting to 1 vote per day, per Facebook account to promote daily participation, and encourage horse owners to get their friends involved.
Once the winner was selected, we pinned them to the top, and awarded them a badge for their photo.