• Add to Collection
  • About

    About

    A packaging redesign concept. Go Girl is an energy drink already targeted towards women. Through market research, the redesign gives the product … Read More
    A packaging redesign concept. Go Girl is an energy drink already targeted towards women. Through market research, the redesign gives the product a facelift to appeal to current trends and the modern busy woman. The new package features an edgy short slender clear plastic bottle with a carbonated beverage pop-top . The slender size targets the smaller hands of the female audience. The see-through plastic is recyclable and shows off the pure quality of the product. It is also easier to carry on the go, without the heavy weight and risk of glass. The redesign is to promote trust with the audience since they can visibly see the product they will consume, increasing customer brand loyalty. Read Less
    Published: