METROGAS UX Analysis

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This analysis explains the entire process for a solution to find the section "Consulte su tarifa" in Metrogas' website, although all the factors necessary aren't present in order to achieve a complete study, all the possible aspects were explored to offer the most viable solution.

First scope

List of all the problems found

· Home banners and sidebar banners moves all the time and distract
· Banners have too much text
· Terms are too complicated
· If it isn’t for the name on the logotype I cannot know for sure what the company does
· There’s no visual standard
· Main buttons are small
· Almost all buttons don’t seem clickable
· At the dropdown menu the option selected doesn’t stand out from normal option
· The selection must be done with care because the list is too small
· The website doesn’t have a responsive version
·It takes to long to find the right option
· Font is too small
· Consulte su tarifa page doesn’t have text hierarchy
· Once the information is displayed the page becomes too long and boring to read.

Mind mapping

All the possible solutions were break down into single words in order to make them more easy to identify.

Planning the process

Research

Research for user opinions on social networks

The company is going through a difficult moment and users are very upset.

Benchmarking

Research from other latinamerican countries, shows the that consult for rates are very important for clients. Bico from Mexico places it in the first home banner, also CFE from the same country. GASNOR from Argentina divides in four big color groups all the information and explains what can be found in each group. Other important fact is that the communication is very friendly.