WAOW - Brand Identity
The WAOW brand was born from the meeting of a surfer and a sports journalist, the name comes from the union of the words "wave" and "snow" giving life to a young company.
The brand values are speed, adrenaline and to be able to go beyond our limits in safety. The products they sell are technical equipment for surfers and snowboarders, but differently other competitors they do not sell fashion clothing.
The brand values are speed, adrenaline and to be able to go beyond our limits in safety. The products they sell are technical equipment for surfers and snowboarders, but differently other competitors they do not sell fashion clothing.
I created a logo using a fast and easy stretch, reproducible freehand, because this express the speed value of the brand .
I wanted to create a logo that at first sight, without knowing the name of the brand, it may seems a stylized landscape with mountains, sea and sun that immediately links to their products.
I wanted to create a logo that at first sight, without knowing the name of the brand, it may seems a stylized landscape with mountains, sea and sun that immediately links to their products.
The official main logo is the black and orange one, but I created two different logos because the brand has two faces: the surfer one and the snowboarder one. The Orange Line will be used for surf products, the Blue Line it will be used for snowboard products.
Letterhead, online website, business card, envelope.
The particular thing of the corporate identity is on the envelope that has a sticker as a closing. The sticker has always reminded me of the helmets of sports full of personal adhesives and of various brands.
Advertising paper of the Blue Line.
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Contact me: evavezz@outlook.com
