30 years of Samsung in Portugal
30 anos de Samsung Portugal
Naming, copywiriting, activation, web strategy & social media
CHALLENGE
Samsung was celebrating it's 30th anniversary in Portugal
We were asked to come up with a naming an insignia and activations to engage the Samsung community.
Samsung celebrava a existência há 30 anos em Portugal.
Foi-nos pedido para criar uma assinatura, uma insignia e activações.
SOLUTION
The research of brand gave us the solution.
Samsung stands for 3 stars.
The technology that Samsung brand and products,
brought to Portugal innovation and inspiration.
3 STARS
3 DECADES
30 YEARS INSPIRING PORTUGAL
Samsung traduzido para a cultura ocidental,
significa 3 estrelas.
A tecnologia da marca Samsung e dos seus produtos,
capicitaram portugal de inovação e de inspiração.
3 estrelas
3 décadas
30 anos a inspirar Portugal
Internal Communication
Activation: Events
30 years 30 artists roadshow
We invited 30 portuguese artists that were linked to the brand (embassadors)
to give their inspiration story to an audience
The roadshow would be a partnership with one major retailer with 15 stores/ forums
Exhibition
Content creation
The 30 artists would be captured in camera,
The 30 artists would be captured in camera,
giving their testimonial of inspiration.
The videos would be in display
in main Shoppping centres lobby's,
Showcasing produtcs and brand awareness
Activation: Outdoor
Interactive display
Selected bus stops would showcase product,
LCD's with co created content with Samsung Embassadors
and a contest for a prize.
2D: Susie Albiero
3D: Sandro Borges
