Indra
Indra is a brand-new catering brand established in Guangzhou, which is mainly engaged in authentic Chongqing hotpot. From pot type, oil, base materials to ingredients, oil dishes and drinks, all focus on the taste preference of Chongqing hotpot. Only beef butter is used as the soup base, and the traditional base material is made by hand, and airlift daily local food materials from Chongqing. It is because of this insistence on product experience that the brand can practice some different visual expressions. A brand new brand image, with orange lines, constructs a rugged half mountain market in the stomach, and integrates anthropomorphic and exaggerated hotpot elements in the distribution of food materials. Through the visual expression of "domineering mountain city taste" and "original Sichuan food", a unique and distinct visual image is formed.
Award ：GDC17 - Graphic Design in China ( Professional Brand / Excellence )
2017 11th Macau Design Biennial ( Bronze Award Of Open Group )
Publish ：Gallery - the world's best graphics Vol.36
Asian Elements-Graphic Design in the East ( By SANDU )
Asia-Pacific Design No.12
