• Add to Collection
  • Tools Used
  • About

    About

    This is a concept I had for the upcoming Captain America: Civil War movie. The plot of the movie surrounds a feud between the two main characters… Read More
    This is a concept I had for the upcoming Captain America: Civil War movie. The plot of the movie surrounds a feud between the two main characters, Captain America and Iron Man. The color schemes of each character and the conflict align perfectly with the Pepsi and Coke feud. Read Less
    Published:
Captain America: Civil War
_____

Personal Project

This was a marketing concept that I developed for Marvel's Captain America: Civil War movie. It would involve a collaborative effort between Marvel, Coca Cola, and Pepsi. 

Film Synopsis:
Political pressure mounts to install a system of accountability when the actions of the Avengers lead to collateral damage. The new status quo deeply divides members of the team. Captain America (Chris Evans) believes superheroes should remain free to defend humanity without government interference. Iron Man (Robert Downey Jr.) sharply disagrees and supports oversight. As the debate escalates into an all-out feud, fellow heroes must choose a side.  

The Concept:
I initially thought "How could this feud between two heroes of the same ilk be translated into the real world?". I then thought about the feud between Coke and Pepsi that's been going on for 50+ years. 

The idea is simple. Produce a limited run of custom soda can and a display that could be assembled from the outer box packaging. Not only does this get fans involved to choose sides but it also creates a collector items for the years to come.