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    About

    Rebranding of a London-based financial advisor and brokerage company.
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In 2009, we were approached by Allenby Capital to create their brand identity. The AIM Nominated Adviser and Broker provides individually tailored financial solutions to help smaller businesses grow. Allenby required a logo that instilled trust and that could hold its own amongst their competitors.
 
With a brand identity in place, Allenby emerged as a respected leader in their industry. As they grew from strength to strength their perception changed from trying to fit in with their competitors to standing out as a pioneer in their field. This lead to a rebrand by Core in 2013 with a new logo design and an updated brand identity.
 
With a new focus on confidence we shed the traditional look and went with a contemporary style and a powerful mark that represented security, strength, and teamwork including the concept of being the ‘bridge’ for their clients transition into larger markets.