The »Theatron« provides a stage for various conventions, on the shore of a lake in the middle of the »Olympiapark« in Munich. During the summer it is not unusual that several different venues take place in one day.
To develop a valid Logo for this place, I sorted out the most important event-categories, took the shape of the stage and assorted each event a part of the stage, and a significant color.
The new Logo for the Theatron is dynamic. The font »Helvetica« is used as typeface, its neutrality fitting every different genres. The colours (if used) and filling, as well as the place where the typo stands, change according to the type of event. They can also demonstrate interdisciplinary event-directions, such as dance with video-installations or theatrical and musical demonstrations by combining the assigned colors. Using the built shape and various colours, the new logo will be integrated as important part of advertising the events, and of course the business stationery. Its many faces work in more classy, sophisticated styles, as well as modern, and »loud« variants.
The new Logo for the Theatron is dynamic. The font »Helvetica« is used as typeface, its neutrality fitting every different genres. The colours (if used) and filling, as well as the place where the typo stands, change according to the type of event. They can also demonstrate interdisciplinary event-directions, such as dance with video-installations or theatrical and musical demonstrations by combining the assigned colors. Using the built shape and various colours, the new logo will be integrated as important part of advertising the events, and of course the business stationery. Its many faces work in more classy, sophisticated styles, as well as modern, and »loud« variants.
