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    Concept and idea development for Avon March Against Breast Cancer in 2011.
Idea - And why don't you go?
The main thought of this koncept comes form the general attituted to health: It always comes last. There is always a reason to put healthcare behind. There is alway an alibi. We push this attitude behind the boarders. We created absurd alibi women excuse their absence at the regular breast check or at the walk. We want to show that whatever we make up to give reasons to our lax attitude is just absurd. Because all that matters are prevention and support.
The Result