Profilo di Cassidy Hodges

Duracell Batteryturn Program Branding

Duracell Batteryturn Program
Package Design/Branding Theory 
Objective:

Deliverable:


Role:
Graphic Design, Art Direction
100% Sustainable package with instructional vectors
Inside package detail
This is the logo for the recycling program as well as the register point of sale display. 
This is the main point of sale display that would be in any large Duracell retailers, such as Target and Walmart. The bottom of the display is a recycling receptacle where the consumer could bring back their entire old package of batteries once used, and throw it in. They could then grab a new one and go.
Duracell Batteryturn Program Branding
Pubblicato:

Duracell Batteryturn Program Branding

The objective is to convey that Duracell is concerned about the environment through sustainable packaging and a recycling program.

Pubblicato: