Mark & Weber's specialty is digital political marketing. The agency, based in the state of Querétaro, was created to offer effective communication solutions for digital media and social networks. We developed an identity that easily adapts to the current political terrain and can face future scenarios without being identified with any particular current or ideology.
The name consists, on the one hand, of references to two of the most important thinkers and architects of modern social and political science —Karl Marx and Max Weber— and on the other hand it's an almost literal reading on the twist and specialty of the brand: Mark (marketing) and Weber (web).
We solved their identity without the application of forms, textures or patterns. Our starting point was the idea that what matters the most in political messages is what is said and —more importantly— how it's said. The simple quotation marks that are suggested as part of some characters in the logo speak of their objective: offering effective solutions to solve communication problems.
At La Tortillería we wanted to give Mark & Weber a useful identity with different visual and literal messages that express one idea, a precise objective and an interesting vision.