Merging Two into One
When two of the biggest names in onsite healthcare merged, they turned to Atomicdust to craft their new brand. Premise Health – the result of the merger between Take Care Health Systems (formerly part of Walgreens) and CHS Health Systems – is now the most experienced provider of onsite healthcare services.
Building the Brand
We took the Premise Health team through our Branding Program, and we learned that while large companies have been offering onsite healthcare centers for years, there’s more interest today than ever. With rising costs and increasing regulations, everyone wants a better answer.
For many companies, Premise Health is that answer.
Keeping the Promise
As we began building the Premise Health brand, we started with a new tagline – Keep your edge – which captures the essence of everything they do. Behind Premise Health, you find that their work is centered on a promise that better health keeps people, and the companies they work for, at their best.
Starting on the Inside
With two large companies combining forces, there were bound to be cultural clashes – so we first built an internal launch plan that energized employees and proved to them that this entire effort was about combining the best of both companies.
Posters, emails and videos reminded employees of the coming change and reinforced core values, and pieces of the campaign were honored at the Healthcare Advertising Awards.
Bringing It Together
We brought this idea to life in our Premise Health website, which received Gold recognition at the 32nd Annual Healthcare Advertising Awards, as well as being recognized locally at AIGA St. Louis Design Show 20.