Irresistible on the Shelf
The new Better Life packaging is more consistent, easier to read and, of course, fun. On every bottle, a swoosh cuts through vibrant colors to reinforce the power of the products to cut through grease, grime and dirt. The design revamp has created more consistency across the entire line, helping people recognize the full family of Better Life products, and how well they all work together.
On the Web
A fresh new website celebrates the color and spirit of the packaging while placing the products’ effectiveness front and center. Better Life now stands out from the natural cleaning crowd with its bright and irreverent