Fedrigoni is a YCN competition brief where the focus was to promote their new Imaginative Paper Studio. I chose to create a promotional pack including a poster and map. The poster includes a perforated template for the London Graphic Centre where the new studio is located. Here you can build the centre or design your own on the other side and place it on the map, making it an interactive journey. The poster also features the paper colours supplied by Fedrigoni and the pack features different paperweights to promote Fedrigoni paper and encourage people to purchase their 

product.