Goal of this assignment was to make a PSA campaign on Buzzed Driving. My partner, Maranda Bressi, and I created the brand identity Bus the Buzz to focused on our audience taking ride home programs rather than driving while intoxicated. We created icons and bold imagery and color choice to get our message across.

 

We both came up with the concept of the logo design. Maranda made pins, a poster, and leave behind card, while I designed the mobile and desktop website, and coasters in attempt to appeal to open bars and people who are around a heavy night life prescense.