Odisseias Xmas Campaign
Since Christmas is an time extremely important period in commercial terms, the goal with this campaign was to catapult Odisseias to the Top of Mind of current and potential customers, presenting at the same time the competitive advantages of the "experience" as a product (customization \ hundreds of options within a given universe) and increase the brands reputation. On the developed campaign we fully stressed out the product in its benefits and advantages: in what each person can get from each pack and how the packs offer are the surprise and the perfect Christmas gift.
Company: BeNext
Executive Creative Director: Raul Reis
Associate CD: Hugo Lucas
Art Director: Raul Reis, Hugo Lucas, Claudio Ferreira
Copywriter: Rui Bernardo
Head of Client Service: Tiago Gonçalves
 
Odisseias 2015
305
2,604
16
Published:

Odisseias 2015

Uma vez que o Natal é uma época extremamente importante em termos comerciais, o objetivo com esta campanha era o de catapultar a Odisseias para o Read More
305
2,604
16
Published: