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Albert Heijn Promotions Mailer
Sometimes, delivering FAST is exactly what the project needs. This was turned around in under 9 days over Christmas holidays from first email about my availability, to handing over the style guide and interactive prototype. 

The product is a promotional marketing email tool used internally by a well known European supermarket. The brand needed an interface for easily and quickly creating weekly promotional emails that integrated with its' in-house email list tool and analytics tools. The users are store workers within it's chain of stores, not email marketers. 

Additionally, because it was the holidays, there was really very sparse responsiveness to questions, so the fact that it landed so well with the end client is - I hope - a testimony to good understanding of the constraints, being able to make good calls in design, designing for rapid development, and autonomy. 
Design for Rapid Development

Keeping the flow clear and minding any usability issues in the flow as minimally as possible (when in doubt: "remove, don't add"), while keeping the interface design fully within Angularjs material theme so the developers could have this done in a day was the goal. *

The style guide was created with zeplin so developers could grab all colors, dimensions and assets easily. The interactive prototype was put together and demoed to the client in Invision before final approval and enables both clients and developers to comment on specifics and work out resolutions to any questions or technical issues that sometimes come up in more complex projects.   

Having an interactive prototype also helps me work out when the user flow doesn't "feel" right before submission to the client; something wireframe flows and high-res mockups just don't predict. I usually like to have at least one day of me testing the prototype flow and another for corrections before handing over to the clients and that's always budgeted for in my estimates and delivery dates.

This design may not look like "much", but the speed of delivery makes it a showcase product for the contractor I worked with. 

*I did have to re-export some SVG assets. I've grown since then. 
Albert Heijn Promotions Mailer
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Albert Heijn Promotions Mailer

This is an application for in store special offer emails for the Dutch supermarket chain Albert Heijin. It's designed to work alongside their int Read More
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