The Big Burn
An anti-tanning campaign site for Alberta Health Services
An anti-tanning campaign site for Alberta Health Services
Every so often you get a project in advertising that actually means something and this was one of those rare opportunities. In Alberta, 30% of 17 year-old girls have used a tanning bed. Studies show indoor tanning before the age of 35 increases the risk of melanoma—the deadliest skin cancer—by 75%. The problem is: no one knows that. To prevent skin cancer caused as a result of indoor tanning, Alberta Health Services wanted to create an awareness campaign that would help teens and parents understand the risks associated with baking themselves bronze.
There was virtually no one at ZGM that didn't touch this project at some point. I like to think of it as the perfect storm when it comes to development as we can handle just about everything in house. However, without the great art direction from Scott Irwin with help on design from Umer Tahir, we would never have achieved the look we did. One of the main challenges with this project was distilling the content into something digestible. With a combination of Mike Party on IA and brilliant writing from Luke Devlin, my main source of pride on this site it how easy it is to get a critical amount of information in a short period of time.
TheBigBurn.ca was supported by online, radio and print components and a grad-themed youth event that all served to drive traffic to the website and raise awareness of the issue.
There was virtually no one at ZGM that didn't touch this project at some point. I like to think of it as the perfect storm when it comes to development as we can handle just about everything in house. However, without the great art direction from Scott Irwin with help on design from Umer Tahir, we would never have achieved the look we did. One of the main challenges with this project was distilling the content into something digestible. With a combination of Mike Party on IA and brilliant writing from Luke Devlin, my main source of pride on this site it how easy it is to get a critical amount of information in a short period of time.
TheBigBurn.ca was supported by online, radio and print components and a grad-themed youth event that all served to drive traffic to the website and raise awareness of the issue.
