FIFA World Cup 2014
The best of both worlds
The best of both worlds
Marketing Objective: The purpose of this campaign is to encourage soccer fans to travel to Brazil and attend FIFA World Cup 2014
Target Audience: He’s an American soccer fan. He works weekdays and earns $65,000 a year.
Strategy: We will have 3 spread print ads, online banners, out of home and an iPhone app. Our taglines are:“The best of both worlds” and “Thus ends another 4 year wait.”
Target Audience: He’s an American soccer fan. He works weekdays and earns $65,000 a year.
Strategy: We will have 3 spread print ads, online banners, out of home and an iPhone app. Our taglines are:“The best of both worlds” and “Thus ends another 4 year wait.”
