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    The Detroit Lions have had virtually an unchanged look since 1965 with only small changes being introduced here and there. It's critical to maint… Read More
    The Detroit Lions have had virtually an unchanged look since 1965 with only small changes being introduced here and there. It's critical to maintain the team's consistent identity, but find ways to evolve it as the rest of the NFL's teams have. Being a Detroit Metro Area native, the old english "D" has become an icon for the city just as the leaping lion silhouette has been an icon for the Lions franchise. Combining these two icons creates a fusion that unites the city and the franchise equally. This evokes a timeless, enduring, and noble spirit that the Lions have maintained throughout the years and can carry into the future. Read Less
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