This print series is a part of an Integrated Campaign aimed to refocus and somehow change the image of ChupaChups. It was geared towards millenials and college students and told them to "suck on good vibes with ChupaChups." This also led to the creation of the catch phrase "ChupaChill" which is a more colloquial, hip way of saying "Super Chill."

This work was also awarded the job during the final five-way pitch (Final Exams for the subject).