Wirtschaftsjunioren "Generation WJ. Do you belong?"
Will to shape, responsibility, solutions: "Economy that creates more" is the credo of Wirtschaftsjunioren Deutschland. More than 10,000 entrepreneurs and executives under the age of 40 stand up for this in eleven state districts. Narciss & Taurus created a campaign to show potential association members what the Wirtschaftsjunioren can achieve - for the individual and in the community.
The typical junior economist is a visionary. He wants to achieve something in his job, but also beyond. Constant work on himself and constant acquisition of knowledge motivate him just as much as the gentle thrill when it comes to daring to do something completely new. The Wirtschaftsjunioren think and act in a modern way, but also rely on the proven virtues of entrepreneurship. Above all, they stand up for the weaker members of society and give their all today for a better world tomorrow.
These characteristics are also reflected in the campaign motifs we developed: Four real junior economists lent us their faces for this. Four stories tell what great things they experienced at the Wirtschaftsjunioren.
These stories can be found on the microsite and in flyers, supplemented by a wealth of information about the association. The detailed motifs were also used on posters, postcards and advertisements. The special feature: All media can be filled with individual information by the various circles and then put into production themselves. A comprehensive manual, also penned by Narciss & Taurus, explains how this works and the wide range of options available for effective implementation of the campaign. The icing on the cake is an image clip that also supports member recruitment.
More projects from NARCISS & TAURUS: https://www.narciss-taurus.de/projekte
