NEW VISUAL IDENTITY FOR FAZER GEISHA
The Fazer Geisha’s visual identity is updated to meet the crystallized brand promise: the updated package concept is designed by Pentagon Design. The Updated Geisha’s features include the updated logo, the sophisticated Geisha signature pink and the delicate illustration by Eili-Kaija Kuusniemi.
Challenge To renew the Fazer Geisha visual identity and packages according to the new brand positioning and make it relevant again without losing the existing customers.
Approach The renewal was made by carefully renewing the key visual elements, making the end result recognizable, refreshed, contemporary and coherent, without losing the core of the visual heritage of Geisha.
Result The new visual packaging identity concept and the renewed package range builds a coherent and recognizable presence for retail environments. The range includes chocolate bars, tablets, praline boxes and products in other categories.
Benefit A contemporary visual identity for Fazer Geisha, respecting the essence and heritage of the delicious praline and the renewed brand positioning.
