Aki-To Hotel

The creative challenge was to create a branding package for a new hotel opening in Helsinki, Finalnd. The hotel itself is very modern and oozes style and coolness. The branding had to reflect that.

Logo development.- We decided to take the crest of Finalnd and encorporate this into the logo, we also chose a triangle because to us it represnets home, due to it symbolising the roof of a house.

Brand identity.- We wanted the branding to continue this theme of triangles so we took this and added it to all of our other branding materials.

Business cards.

We took colours from the national flag as well as the crest of finland, variations of the blue and red lead us to the pink and blue colour scheme. The two colours create a very unique branding package which will help Aki-To hotel to stand out from its competitors.

Hotel signage - the sign, unlike the branding packages, is a blue and white colour scheme - this is a reflection of the Finalnd flag. We differed from the pink for this piece due to the over powering the pink could have in this scenario.

Brochure.

The hotel brochure serves as a form of advertising, found in travel agencies it offers potential customers all the information they need before booking with Aki-To Hotel. It's design also reflects the sleekness of the brand and the hotel and will hopefully draw in customers based on this.

Room keys.

Conversational door hangers.

Various toiletries.

Everyone loves a freebie, and it's no secret that some hotel soaps go missing after a room has been stayed in. Whilst we don't condone petty theft we do recognise it happens and so we want our customers to know this is okay, and that they can take our beautifully designed soaps and shampoos home with them. The unique designs for the bottles mean that if people are going to take them home, at least its worth keeping...