Joe Gemignani has devoted his career to finding beauty in the mundane and capturing his unique vision on camera. Years of working as anadvertising photographer honed his composition skill and ability to identify the best angle, light and color needed to create images pleasing to the observer.Whether he uses complex professional equipment or an old Polaroid camera,Gemignani makes the camera see what the eye cannot.

The photograph that comes from the camera is not the end of the process. Gemignani then applies a combination of filters and customized techniques to enhance and transform the digital images. His unique post-camera artistry amplifies the essence of each image, and it becomes apparent how even the tiniest detail is an integral part that contributes to the beauty of the whole image.

Much of Gemignani’s Polaroid and fine art photography contrasts the physical and ethereal beauty of tropical, rural and urban environments. Fort his reason, his photographs have been purchased for private collections and are on permanent display in corporate and public areas worldwide.