The City of Oakland
Branding style guide
Branding style guide
This projects aim was to create a complete style guide for a specific city in the greater bay area. A brand was created to represent the spirit of the city and give it a complete and cohesive look. In order to achieve this the style guide included logo, color palette, image style, typography and how to apply them to create a brand experience that matched the particular city. I chose Oakland for its cultural diversity and lively spirit, hoping to enlighten the public on the great opportunities the city has to offer.
