This direct mail campaign for Bally Sport clubs was created to inform, incent, and drive consumers to join during the Grand Opening time frame. The look and feel for all Bally Sport printed collateral was inspired by the Bally Sport Club model: high end health club, new construction, high tech equipment and luxury finishes. The color palette has a bright earthy feel and the main graphical element was inspired by the finishes that are used in the club. This piece follows that identity and uses imagery to give a sense of a youthful, active lifestyle. The headers were treated in staggering sizes and lowercase letters to give a modern and approachable feel.