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Nike+ Kinect Training — Xbox 360 Game
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Nike and Microsoft entered together in a new era of home training, Nike+ Kinect Training for Xbox 360 features Nike trainers who work with some of the world's greatest athletes, Nike+ Kinect Training is a custom training program rooted in elite athlete fitness and specifically designed to help athletes of all levels reach their potential in the comfort of their own homes.
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Whatever your fitness goal, Nike+ Kinect Training will give you the tools to get you there. Through the Kinect technology, the personal trainers within the experience can see how your body moves, assess your physical strengths and athleticism, identify areas for improvement, and create a personalised workout plan to help you achieve your personal best. With real-time feedback to make sure positions and movements are correct, the Nike+ Kinect Training custom program evolves as you do, helping you get fitter, faster and stronger.
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For promotion two films featuring gymnast champion Shawn Johnson and the Philadelphia Eagles' DeSean Jackson were released to help announce the product's launch.
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Nike+ Kinect Training has already been labelled ‘the best exercise game yet’ by Fast Company, while ESPN said it was ‘more immersive than any other fitness game’.
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Nike+ Kinect Training is an amazing collaboration between AKQA, Nike and Xbox with the support from SUMO Digital. It’s a great achievement to all who have worked on the project, something to be remembered and be proud of. Well done to all.
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Agency: AKQA
Client: Nike
Role: Art Direction / UX / UI / Design
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Awards
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Cannes Lions | June 2013
— GOLD Cyber Lion: User Experience
— SILVER Cyber Lion: Other Digital Platforms
BIMA Awards | September 2013
— Battle of the Brands category
— Games category
— User Experience category
BAFTA | February 2013
— Best Game Nominee
ANDY Awards | March 2013
— BRONZE: RESET category (Unique and innovative thinking in all media)
Creative Review | May 2013
— BEST IN BOOK
IAB Creative Showcase | January 2013
NYF International Advertising Awards
— Bronze
Clio Awards May | 2013
— Silver
REV Awards | April 2013
— Highly Commended: Creative Technology
Campaign Big Award | May 2013
— SILVER: Interactive: Sport Travel & Leisure
Cannes Lions | June 2013
— GOLD Cyber Lion: User Experience
— SILVER Cyber Lion: Other Digital Platforms
BIMA Awards | September 2013
— Battle of the Brands category
— Games category
— User Experience category
BAFTA | February 2013
— Best Game Nominee
ANDY Awards | March 2013
— BRONZE: RESET category (Unique and innovative thinking in all media)
Creative Review | May 2013
— BEST IN BOOK
IAB Creative Showcase | January 2013
NYF International Advertising Awards
— Bronze
Clio Awards May | 2013
— Silver
REV Awards | April 2013
— Highly Commended: Creative Technology
Campaign Big Award | May 2013
— SILVER: Interactive: Sport Travel & Leisure
