The »Fünf Seen Filmfestival«, with around 180 movies on 8 screens and about 20,000 visitors is a local, but also internationally recognized Film Festival located in the beautiful »Fünf Seen Land« in Bavaria. For the 10th anniversary in 2016 the overall appearance was fundamentally revised. The new design puts the unique location of the festival in focus. It is the only festival, at least in Germany, which takes place in an entire region, in theaters or open air by one of the five lakes. The cultural identity is not based on a logo, but on a color scheme, distinctive objects and a strong typography. The design draws the line from the local event to a world-class program.