We designed a monogram that incorporates the initials of Luigi Apolloni resulting in an uppercase A-like symbol.
The color has great importance in this project. Green and blue, both of Pantone neon palette,were used together with the large portions of white space that emphasize brightness.
Green and blue communicate reliability and trust characterizing the company for its green vision, but at the same time thanks to the brightness of neon shades will also highlight values such as modernity, constant research and friendly approach.
See full project here