Zhoosh ʒʊʃ,ʒuːʃ/ (verb):
Make more exciting, lively, or attractive.
Branding for Zhoosh—a luxury, online destination for well-crafted fashion, lifestyle and interior design products.
The destination holds specially created as well as curated content and products for inspiration as well as purchase.
Having an extremely luxurious and editorial feel, since it was so focused on design, the property required a stylish,
sleek logo. Light and active–inspired by the verb form of Zhoosh. Created in cursive writing, it is inspired by the
feeling of ‘zhooshing’ something up.