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    Branding for Zhoosh—a luxury, online destination for well-crafted fashion, lifestyle and interior design products. The destination holds special… Read More
    Branding for Zhoosh—a luxury, online destination for well-crafted fashion, lifestyle and interior design products. The destination holds specially created as well as curated content and products for inspiration as well as purchase. Having an extremely luxurious and editorial feel, since it was so focused on design, the property required a stylish, sleek logo. Light and active–inspired by the verb form of Zhoosh. Created in cursive writing, it is inspired by the feeling of ‘zhooshing’ something up. Read Less
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Zhoosh ʒʊʃ,ʒuːʃ/ (verb):
Make more exciting, lively, or attractive.
 
 
Branding for Zhoosh—a luxury, online destination for well-crafted fashion, lifestyle and interior design products. 
The destination holds specially created as well as curated content and products for inspiration as well as purchase.
Having an extremely luxurious and editorial feel, since it was so focused on design, the property required a stylish,
sleek logo. Light and active–inspired by the verb form of Zhoosh. Created in cursive writing, it is inspired by the
feeling of ‘zhooshing’ something up. 
Website Design

Zhoosh, the perfect amalgamation of content and e-commerce. The website experience is almost that of an interactive magazine, where you can browse through the most gorgeous homes, read up on them, and shop for similar products.

Zhoosh, while mainly focusing on living spaces, also does features on fashion and other lifestyle products.
 
Homepage Design

The homepage was kept minimal, stressing on only the most important things we wanted users to consume.
Focusing on the main offerings, all the carousels were content stories. Each consequent section had a link to articles,
fashion product listings or lifestyle products. Full screen, captivating images, that are optimized to take up maximum available real estate on any device that they are browsed on.
Web carousel animation
Listing for new articles

A listing page for all new articles across all types of offerings on the website.
Each listing has a thumbnail, large enough for the consumer to know what the story is about, and the introduction to the article. Since this was an editorial way to browse content, like an index of a magazine - just a bit more detailed, we decided
to keep this style. Interspersed with product parallaxes to break a long listing, that might get monotonous.
 Main article 

The main article page was designed like a cover story in a magazine. Every article had items that you
could shop from and you could either pick and choose certain items or you cold shop an entire look.
Curating & buying products 

Zhoosh gives you the opportunity to curate from an article. Then based on what you have curated, you could buy some or all of these products from the related vendors. Also based on the items you picked, Zhoosh would throw you recommendations.
Your personal look-book curated from across the website

As you consume content on the website, products that you like can be added to you individual page. You can create albums based on spaces you would like to redecorate or articles you liked. These albums can then be shared just like a Dropbox link with friends, family or interior designers.


Some options that were presented, all inspired by the word Zhoosh as well as the product offering of the brand.