Retail Observer Publication Spreads
These spreads were created to promote a 2015 hashtag initiative from Whirlpool. The idea was to show the inside of your refrigerators as they are, instead of the perfectly propped photography used online. These #fridgies showed that refrigerators need room and storage, and emphasized how the Whirlpool refrigerator could solve your storage needs.
Retail Observer Publication Spreads
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Retail Observer Publication Spreads

These ads prompted a Whirlpool initiative to share photos of your refrigerator's interiors.
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56
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Published:

Tools

Adobe Photoshop
Adobe InDesign
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