The Bank of Moscow completed a major project on their rebranding. The final stage of the works was the adjustment of basic elements of style, as well as the development of complex retail branding: design of sales offices, the creation of navigation systems and elements of merchandising. Visual identity elements were made by the Front:Design Agency. The design of the interiors and exteriors of the Bank, navigation systems and merchandising elements were carried out with the Burosneg Agency. Agencies introduced a comprehensive system of brand development: guidelines for visual brand identification that describes general principles of working with corporate style and guidance on the design of offices, supplemented the album with samples of building materials.
Front:Design Agency project team:
Design Directors — Sergey Mosyakin, Mikhail Pitertsev.
Designers — Svetlana Turkina, Grigoriy Chernov.
Managers — Natalia Zhuravlevich, Anastasia Spirina.
