• Add to Collection
  • About

    About

    What exactly makes a brand? This animation for German airline Lufthansa takes a look at the mechanics of branding and its benefits in today's com… Read More
    What exactly makes a brand? This animation for German airline Lufthansa takes a look at the mechanics of branding and its benefits in today's competitive market places. Read Less
    Published:
What exactly makes a brand? This animation for German airline Lufthansa takes a look at the mechanics of branding and its benefits in today's competitive market places.
 
The original animation was produced in German. This is the international version.
Agency: DennerleinBrands GmbH

Creative Director: Thomas Dennerlein
Producer: Verena Essner
Art Direction: Alex Beck

Storyboard, Design & Illustrations: Gregor Bonnet
Animation: Bastian J. Schiffer

Music & Sound Design: Ziggy Has Ardeur