We've been asked to visualize and communicate the strong bond between Alessi and the italian food.
 
To strenghten the concept we thought a promotional mechanic: with every Alessi purchase you get the chance to buy selected premium Italian food from a dedicated Alessi online store, at a very reasonable price.
Paper band for "La Cucina Italiana", showing forks hugging the magazine like hands.
Dedicated online store.
Agency: TLC Marketing Italia
Creative Direction: Federico Bonriposi
Art Direction: Michele Sistu
Graphic Design: Nicolò Bertoncin
Photography: FM Photographers
Alessi Loves Italy
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Alessi Loves Italy

Promotional campaign for Alessi, connecting italian design and italian food.
16
232
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Published:

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