Axis41 Year-of-the-Dragon Mailer
The goal was to create an interactive holiday card that our clients would want to keep on their desks all year around. This three-dimensional dragon with a surprising optical illusion was a perfect solution for 2012—the year of the dragon on the Chinese Zodiac calendar. The dragon template was pre-scored and perforated to make it really easy to assemble. We provided a step-by-step video on the axis41 site.
My Role: As creative director and lead designer, I collaborated with a copywriter in developing the concept, and I designed and illustrated the card.