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    Naming, corporate identity and web design for spanish catering business GO!
    Published:
 
 
 
 
Inspiration for the naming
 
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Good’n’old is an Anglo-Saxon expression that defends the traditional. It has something to do with nostalgia for the better times, when the making and production were a traditional and a very looked after processes. That same attention to detail and preparation still lives among this catering business.
 
This pun served as the basis for the acronym GO, a simple and phonetically attractive term that also represents the speed of our daily life. Takeaways… but very high quality takeaways.
 
Ready, set, GO!
 
 
 
 
 
 


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